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Board of Directors

Our synagogue is guided by a team of members who volunteer their time to make Beth Am a stronger community. The Beth Am Board of Directors are elected at the annual Congregational meeting held in late May and serve three-year terms.

Board Members work closely with our clergy, our Executive Director, and all other Beth Am staff to ensure that all aspects of the synagogue run smoothly.

The Beth Am Board of Directors for July 2019 through June 2020:

If you have any questions about Board activities or any questions about Beth Am, we encourage you to contact Board members directly at their Beth Am e-mail addresses.



Name: Joanna Herman

Role: Beth Am President

Bio: Joanna Herman serves as the President for Congregation Beth Am, and is currently serving her third term as President.  Joanna is an executive legal search consultant with Major, Lindsey & Africa, specializing in in-house placements in the Southern California legal market.  Previously, Joanna was a litigator in the San Diego office of Morrison & Foerster, where she focused on product liability litigation.  Joanna graduated from Harvard Law School with a JD in 2003 and a BA from Columbia College in New York in 1998.

Name: Sabrina Kerbel

Role: Immediate Past President


Bio: Sabrina is currently the Immediate Past President and is chairing the Nominations & Leadership Development Committee and the Fundraising Committee. Sabrina earned her BA from the University of Waterloo and was a Certified Financial Planner for over 15 years in Toronto, ON Canada.  Sabrina divides her time between her family, a new start up business and volunteering for Life Share, Sharp Memorial Hospital as a heart transplant mentor & ambassador and Hadassah’s Yachad group.

Name: Marc Potash

Role: 1st Vice President, Safety & Security Council Chair, HR Committee Chair

Bio: Marc Potash serves as 1st Vice President for Congregation Beth Am and concurrently serves as the chair of both the synagogue's Safety & Security Council and HR Committee. His family has been a member of Beth Am for a decade where his three children attended the ECC and are now part of both JLC and Youth Group. Marc is co-founder and President of Sea Glass Hospitality Partners, overseeing the organization's strategic growth and day-to-day operations. Marc received his MBA from UC San Diego's Rady School of Management in 2009 and his BA from Syracuse University in 2000.

Name: Abe Sherman

Role: Treasurer, Chair of the Finance Committee

BioAbe currently serves on the Board of Directors and has been the treasurer of our congregation for the last 6 years. Abe Sherman is the Chief Accounting Officer with Sunroad Enterprises in San Diego, California. He has more than 25 years of international tax and accounting experience and has been involved in numerous projects in the United States and Latin America. Abe holds a Master’s Degree in Business Administration from the University of Houston, a Graduate Degree in Finance and a Bachelor’s Degree in Business from Anahuac University in Mexico City. Abe has been married for 30 years to his high school sweetheart and has 2 lovely children.

Name: Heather Wolfson

Role: 2nd Vice President, Early Childhood Center Chair

Bio: Heather Wolfson is a dedicated organizational leader with over 15 years of experience in the Jewish communal field.  She is currently the Founder and CEO of Maven Coaching and Consulting where she is a professional consultant and coach.  Outside of work, Heather has been involved in the greater community.  In addition to Congregation Beth Am, she serves on the board of the University of Arizona Hillel Foundation. She graduated from the University of Arizona with a dual B.A. in journalism and communication and her M.B.A. from Loyola Marymount University. She and her husband, Matt, have two sons, Josh and Gabe.


Name: Roland Achtel

Role: Men’s Club President


Bio: Roland Achtel is the current President of the Beth Am Men’s Club.  He and his family have been members of Beth Am for a decade, and both of his children attended the Beth Am Early Childhood Center and are now attending the Jewish Learning Center.  Roland is a Certified Specialist in Trusts, Estates & Probate Law and a partner at Higgs Fletcher & Mack.  Roland’s legal practice is focused on protecting elders and family members in trust and estate litigation, conservatorship proceedings, and financial elder abuse cases.  Roland also volunteers as a Judge Pro Tem for San Diego Superior Court, Probate Division.  Previously Roland volunteered as: advocate for the San Diego Elder Law Advocacy; Board of Trustees - San Diego Law Library; Board of Directors - San Diego Justice Foundation; and, Board of Directors - Del Mar Chamber of Commerce.  Roland also enjoys coaching his daughters’ soccer teams.

Name: Mark Better

Role: Jewish Life & Practice Chair

Bio: Mark Better, a 33-year Beth Am member, is Chair of the Jewish Life & Practices Committee. He also serves as a gabbai and in the Hevre Kadisha. Mark is an Organizational Development Specialist/Career Coach at General Atomics. He has an MBA from San Marcos State University and Masters in Educational Technology from San Diego State University.

Name: Allison Borts

Role: Secretary

Bio: Allison Borts serves as the Secretary for Congregation Beth Am, and has been a board member for a number of years.  Allison is an Associate Real Estate Broker with the Beal Group at Compass and also serves as General Counsel for ShipCalm, a local logistics & fulfillment company.  Previously, Allison was a litigator at Gordon & Rees, LLP where she focused on complex commercial and class action litigation.  Allison has an LL.M. in Business & Corporate Law from the University of San Diego (1998), and an LL.B from Osgoode Hall Law School in Toronto, Canada (1995).

Name: Michele Myron

Role: Youth Commissioner


Bio: Michele just started her first year as Chair of the Youth Committee, after serving 3 years on the committee.  Michele graduated from San Jose State with a degree in Comparative Religious Studies with a double minor in Judaic and Middle Eastern Studies.  Currently, she is a stay at home Mom to their 4 boys.

Name: Kelly Pearl

Role: Music Chair

Bio: Kelly Pearl is in her first term on the Board of Directors of Congregation Beth Am.  She has served in-house with Zions Bank as counsel in its 1031 Exchange Division since 2008, having specialized in tax-deferred exchange law since 2000.  Prior to joining Zions Bank, Kelly was exchange counsel for the Exchange Division of a large Midwest bank, managing their West Coast operation.  Kelly is a graduate of the University of California San Diego and the University of San Diego where she earned a J.D. and LL.M. in Taxation. 

Name: Elyssa Rosenberg

Role: Jewish Learning Center Chair


Bio: Elyssa Rosenberg is Chair of the JLC Education Committee. She is the Director and Founder of isadoraNOW, a not-for-profit dedicated to making quality dance education available to all. She has a background in Dance, Education, Communications and Marketing. She is a graduate of Tufts University and received her Masters from New York University. 

Name: Debbie Sigal

Role: Women’s Circle President



Sat, April 4 2020 10 Nisan 5780